Audiogenic was the name of two related UK-based businesses involved in video game publishing and development from the late 1970s until 1997. The original business started out as a recording studio and cassette duplication service which moved into video game publishing from the late 1970s onwards. Following its demise, a new company- which also traded as Audiogenic- was formed in 1985 to acquire its assets. It published its last new title in 1997, after the core of the development team were taken over by Codemasters to create Brian Lara Cricket on the PlayStation. The company is, however, still in existence and continues to license its portfolio of titles to third parties[which?] for conversion onto new formats. Though almost unknown in the United States, the company was successful in the United Kingdom and in Australia with a line of cricket and rugby games, some versions of which were licensed to other publishers. Several games were also published under licence in Japan, including World Class Rugby for the Super NES, and a follow-up, World Class Rugby 2, both of which were published by Imagineer.