Domark was founded by Mark Strachan and Dominic Wheatley in 1984. For Christmas 1983, Wheatley (the grandson of the writer Dennis Wheatley) had visited his family, where he saw his brother play The Heroes of Karn on a newly purchased Commodore 64. He was impressed with the game and felt that ordinary people, not just those who worked with computers professionally, would start acquiring computers and games for them. When he returned to his London job as a junior account executive at a small advertising agency, he spoke to Strachan, his colleague, and floated the idea of setting up a company to publish games from third-party developers. Strachan initially declined but later saw that many retailers in the city had sold out of ZX Spectrum models, which he felt signaled great interest in video games. Strachan and Wheatley, then aged 24, subsequently quit their jobs and founded Domark, using a portmanteau of their first names for the company. To design the adventure game Eureka!, they hired the Hungarian developer Andromedia, and brought in Ian Livingstone as its writer. Strachan and Wheatley further devised a competition in which a telephone number would be shown upon completing the game, and the first person to call it would win £25,000. Through friends, family, and other acquaintances, they raised £160,000, more than enough to finance the project. Domark released the game later in 1984, marketing it through Concept Marketing, another firm set up by Strachan and Wheatley. Impressed with the company's operations, Livingstone invested £10,000 in Domark. Eureka! sold 15,000 copies. Domark were unsure what project to pursue next; Strachan and Wheatley had a contact in the estate of Ian Fleming and approached them with the idea of producing a video game based on James Bond. In 1985, Domark obtained a licence to A View to a Kill. Despite delays caused by scope creep, the eponymous game was released later in 1985 and was "actually quite successful", according to Wheatley. Domark found further success with computer conversions of board games: Trivial Pursuit was becoming increasingly popular, so Domark got into contact with games publisher Leisure Genius, which had found success with board game conversions. Leisure Genius was skeptical about a conversion of Trivial Pursuit, and Domark hired Oxford Digital Enterprises to develop it instead. Released in 1986, the Trivial Pursuit sold roughly 2 million copies. The success allowed Domark to move into proper offices and hire more employees. Domark released further Trivial Pursuit and James Bond games in the years following. The company also got into arcade game conversions in 1987 when Wheatley, alone at the Consumer Electronics Show in Las Vegas, encountered Manlio Allegra, an agent for companies including Atari Games. Allegra wanted Domark to produce conversions for as many games as possible but Wheatley claimed that the company had only £25,000 to spend. Allegra then went through a list of games to be licensed at low prices and Wheatley stopped him when he mentioned the Star Wars trilogy of games. They agreed on a license for Wheatley's claimed budget. To have the games developed, Domark brought a German programmer to England, who had previously developed Star Wars for Amiga. Domark released its versions later in 1987, and they became so successful that the first royalty cheque paid to Atari Games two months later amounted to £280,000. Impressed with this return, Atari Games hired Domark as the exclusive partner for computer conversions of arcade games. With sufficient funds, the company published various games through the rest of the 1980s. It set up an internal development team, The Kremlin, within its Putney headquarters in 1990 and expanded to 20 employees by 1992. In the same year, Livingstone joined Domark's board as an investor, while Wheatley moved with his wife and two children to the US to better manage the company's American contacts. A US subsidiary for Domark was formally established in Silicon Valley in 1993.