Eutechnyx Limited (formerly Zeppelin Games Limited, until 1994, and Merit Studios (Europe) Limited, until 1997) is a British video game developer based in Newcastle upon Tyne, England. Since 1997, the company has focused on racing games. They are known for their largely panned video game Ride to Hell: Retribution, work with the NASCAR The Game franchise, and as a developer on various other racing titles and games.