Rainbow Studios is an American video game developer based in Phoenix, Arizona, best known for developing offroad racing games, such as Motocross Madness and the MX vs. ATV series. It was established by Earl Jarred in 1986 under the name Rainbow Multimedia Group and rebranded as Rainbow Studios in 1992. In January 2002, the company was acquired by THQ, under the ownership of which it was renamed THQ Digital Studios Phoenix in February 2010 and closed in August 2011. The studio was re-instated as Rainbow Studios in 2013 by Nordic Games (later known as THQ Nordic), a publishing company that had purchased most assets of the then-bankrupt THQ earlier that year. The studio is now independent.