SCi Entertainment Group plc (formerly The Sales Curve Limited and SCi (Sales Curve Interactive) Limited) was a British video game publisher based in London. The company was founded in 1988 by Jane Cavanagh and floated on the stock exchange in 1996. In May 2005, SCi acquired Eidos plc, the parent company of publisher Eidos Interactive, and merged their operations by June 2006. In December 2008, SCi was briefly renamed Eidos and was subsequently acquired by Square Enix in March 2009.