Visual Concepts Entertainment is an American video game developer based in Novato, California. Founded in May 1988, the company is best known for developing sports games in the 2K franchise, most recently NBA 2K and WWE 2K, and previously NFL 2K and College Hoops 2K. Visual Concepts was acquired by Sega in May 1999 and sold to Take-Two Interactive in January 2005. The acquisition of the company led Take-Two Interactive to open their 2K label which Visual Concepts became part of, on the day following the acquisition. As of December 2018, the company employs more than 350 people.