Super Mario (also known as Super Mario Bros. and Mario) is a platform game series created by Nintendo starring their mascot, Mario. It is the central series of the greater Mario franchise. At least one Super Mario game has been released for every major Nintendo video game console. However, there have also been a number of Super Mario video games released on non-Nintendo gaming platforms. There are more than 20 games in the series. The Super Mario games are set primarily in the fictional Mushroom Kingdom, typically with Mario as the player character. He is usually joined by his brother, Luigi, and often by other members of the Mario cast. As platform games, they involve the player character running and jumping across platforms and atop enemies in themed levels. The games have simple plots, typically with Mario and Luigi rescuing the kidnapped Princess Peach from the primary antagonist, Bowser. The first game in the series, Super Mario Bros., released for the Nintendo Entertainment System (NES) in 1985, established the series' core gameplay concepts and elements. These include a multitude of power-ups and items that give the character special powers such as fireball-throwing and size-changing. The Super Mario series is part of the greater Mario franchise, which includes other video game genres and media such as film, television, printed media, and merchandise. More than 380 million copies of Super Mario games have been sold worldwide, making it the fifth-bestselling video game series, behind the larger Mario franchise, the puzzle series Tetris, the Pokémon video games, and first-person shooter series Call of Duty.